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Are You Missing the Whole Story?
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Imagine how much faster, easier, and fun it would be to team up with someone who shares your excitement over "a-HA!" insights and fascination with how consumers think...
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Going Beyond Research- - To Solving Business Issues
To get answers to a critical business question, you need:
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Ideas: I can design, field, and manage customized qualitative research for you. |
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Insights: My consumer safecracker approach is the key to unlocking solutions to business problems. |
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Implications: When our plan is clear, it's time to craft a tight story for the other decision-makers on your team. |
Here's What It Takes to Tell the Whole Story
Going beyond research to telling the whole story requires two things:
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An uncommon set of skills. |
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An entirely different business model. |
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Answering complex business questions requires experience, a passion for consumer insights, and right/ left brain teamwork. It also requires the ability to sort through mountains of information, develop a plan, and communicate it succinctly so busy leaders and decision-makers can take action. That ability to synthesize & share complex information in a concise, compelling way is highlighted every week in Speed Dial, my 60-second marketing insights newsletter. |
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Solid marketing insights stand the test of time. Most of the
products & positionings I've helped my clients create, like Hormel Natural Choice & Colgate
Sparkling White, still connect with consumers after being in the market for years, |
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Big fancy consulting firms may wow you with their high-profile players, but once it's time to start working you get the mid-level managers & junior associates. The high-flyers swoop by every now & then to "interface with the client", but they don’t add significant value because… …they can’t. The numbers won’t let them. They oversee 16 projects, 70 people (in four offices, two countries, & three time zones!), and they’ve got another six sales calls this week just to keep that big boat afloat. |
An Entirely Different Approach
My approach is entirely different. I do what I love. I get in and exchange ideas with smart people, immerse myself in their worlds, and then take what we've discovered and figure out how to solve a key business issue.
Is bigger is better? Not to me- - my choice is to "stay small” so you can get focused attention & results. Some have suggested it's the difference between an artisan and a factory, between careful hand-craftsmanship and mass production. Perhaps. All I know is that it’s the only way to give you the whole story.
. . . But Here's the Catch
Because of my ability to deliver results, uncommon skill set, and artisan approach, my schedule fills up extremely quickly. If you have a project you’d like to discuss, please contact me as early as you can. I'd like to work with you. If I'm already booked, let's see if we can find a time that will be a good fit for both of us.
The Next Step is Yours
Whether you'd like to learn more, save a spot on my schedule, or just say hello, get in touch with me in a way that feels comfortable for you, whether by email or phone.
Here are some more options you may find useful:
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Get a more detailed sense of the types of projects we can work on together |
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