HOME THE DIFFERENCE THE PROCESS THE RESULTS BOOK NOW FREE RESOURCES SPEED DIAL

 

Speed Dial: 60-Second Marketing Insight Newsletter

 Print   �  Bookmark

 current marketing news articles and marketing insight

The Times, They Are A-Changin'- - Are You? Big Technology Changes from 2000-2010 That Can Impact You
By Marie Elwood, Brand Marketing Consultant 
March 1, 2011- Speed Dial Issue 64

  

 


Technology Changes and Internet Statistics 

The latest iPad comes out tomorrow, less than a year after the initial launch. Would you believe that Apple has already sold over $5B of its iPads? Or that Gartner predicts tablet PC sales to rocket from 20 million units (last year) to 208 million units in 2014?

And if you think that was fast, check out these technology changes & internet statistics:

 1* Americans who used the Internet in 2000: 53%. Americans using the Internet in 2010: 79%.
 2
Total daily time Americans spent online in 2000: under 30 minutes. Daily time spent online now: 4 hours.
 3
Americans who owned a cell phone in 2000: 50%. Those who own a cell phone now: 91%.
 4
Number of text messages sent in 2000: 5.4 billion. Number of text messages sent in 2010: 1.5+ trillion.
 5
Adults who used a social networking site in 2005: 8%.  In April 2009: 46%.
 6
Adults who made purchases online in 2000: 28%. In 2010: 60%.
 7
Online web advertising expenditures in 2000: $7.2 billion. In 2009: $23 billion.
 8 Traffic accidents involving cell phones or texting: 28%.
 9
Google searches in 2004: 1.35 billion. Google searches in 2009: 6.75 billion.
 10
Homes with a cell phone but no landlines, 2003: 3%. In 2010: 24.5%.

These technology changes impact everyone from large multinational corporations to "single-shingle" small businesses. What do they mean for you?

Let me give you a hands-on example right here, using Speed Dial. Did you know:
The average businessperson sends & receives 110 emails a day ( Radicati study).
Readers decide in the first 50 words whether or not to keep going, (Sean d'Souza).
40% of emails are read on mobile phones, up from 32% last year (Pew Research).




 

As a result:
Speed Dial always needs an engaging headline to stand out in your inbox.
The first paragraph has to grab and hold your attention immediately.
It's time to reformat SD so it's smartphone-friendly. We'll soon shift to a plain-Jane "text-based" email (graphics, video clips, etc. will always be available here in the online/website version).








Whether we need to make small adjustments or sweeping changes, we should always be thinking about how to make our products and services even more appealing to our clients, customers, and consumers. What will your next steps be?

- Marie

------

*Sources for technology change/internet usage statistics:
 
1) Pew Internet & American Life Project.
2) Media Metrix; The Media Audit.
3) New York Times/Gallup; CITA.
4) MDA/Wireless Association; CITA.
5) Pew Internet & American Life Project.
6) Pew Internet & American Life Project; Forrester.
7) IAB; PriceWaterhouseCoopers.
8) National Safety Council, 2009.
9) Nielsen.
10) CDC.
----

 

free marketing ideas and free self improvement ideas

 You can get new articles like this every Tuesday- - get your free Speed Dial subscription here.

free marketing ideas and free self improvement ideas

 Find more marketing insights and tips for working more effectively in past issues of Speed Dial.



TOP  

Your Comments:
If this is your first time commenting, you must register here so we can prevent spam.
Already registered? Click here to login.

You can be the first to comment on this article today! Register or login now.
If this is your first time commenting, you must register here so we can prevent spam.
Already registered? Click here to login.

 

Share |

 

 

 Marketing Strategy Consultant Newsletter

 The 60-Second
Marketing Newsletter
 Marketing Strategy Consultant Atlanta Practical Insights on Marketing &
Working More Effectively
 Marketing Strategy Consultant Atlanta Information You'll  Use...
Not a Dressed-Up Sales Pitch

 You don't need more inbox clutter.
   Is Speed Dial worth your time?
      95.4% remain loyal readers.

 I hope you'll join us.

Atlanta Marketing Consultant Marie Elwood

Marketing Strategy Consulting Firm
  

Atlanta Marketing Consultant Firm

HOME THE DIFFERENCE THE PROCESS THE RESULTS ABOUT MARIE PRIVACY POLICY SITEMAP