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Speed Dial: 60-Second Marketing Insight Newsletter
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“Whether you think you CAN,
or think you CAN’T,
you’re usually RIGHT.”
- Henry Ford
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A Matter of Perspective
I've got two magazines here on my desk: a tantrum-throwing
toddler on the cover of Time’s 12/07/09
“The Decade From Hell” and Fortune's 11/23/09
“CEO of the Decade Steve Jobs: How He Defied the Downturn, Cheated
Death, and Changed Our World.”
A striking choice, isn’t it?
Time seems intent on burying its readers
in a mountain of pessimism with no way out other than the hope that maybe somewhere, someone [else] will
solve our many problems.
Steve Jobs: Motivation, Leadership,
and Vision
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Alternatively, during “The Decade From Hell”,
Steve Jobs reinvented the music, movie, portable computing, and telecommunications
industries. Born to a lower middle-class family, Jobs's creativity, vision, & zeal
earned him $100M by his 25th birthday. He could have retired 30 years ago. But
“Jobs was never motivated to build computers”, writes Carmine Gallo in The Presentation Secrets
of Steve Jobs. "Instead, he had a burning desire to creat tools to unleash human
potential."
It was anything but easy. In the past two decades, Steve Jobs was kicked out of the
company he co-founded, weathered multiple recessions, combated crises in consumer confidence,
battled his own idiosyncracies, beat pancreatic cancer, and survived a liver transplant. And yet
here he is, closing up “The Decade From Hell” worth an estimated $5B, still tirelessly trying
to“make a dent in the universe”, as he likes to say.
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Steve Jobs
Now Is a Culmination of the Choices He's Made Decade After Decade
Cynics would say that Steve Jobs is an exception. A rarity. An anomaly.
I say Jobs embodies the choice we face every day: will we fight for our future or fold under the weight of
the obstacles- - both real and imagined- - that would prevent us from living well? No matter how dark or
uncertain times may be, we can choose to focus on the good we can do, the progress we can make, and the
battles we can win. In this decade and all the ones to follow, that choice is the one that moves the
world and dents the universe.
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