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Speed Dial: 60-Second Marketing Insight Newsletter
Learning from a Brand Development and Marketing SuperstarIntelligent, resourceful, and friendly, Terry Stanley was one of my favorite bosses early in my brand development and marketing management career. Terry is currently the Executive Vice President of Marketing at Darden Restaurants (LongHorn Steakhouse, Olive Garden, & Red Lobster). Today I'll share one of Terry's brilliantly simple success strategies with you.
How to Survive- - and Thrive- Through More Effective Boardroom Briefing SessionsYears ago, Terry & I worked together on the $400M Marie Callender's brand at ConAgra, and we managed every aspect of the business, from volume forecasting, financials, quality assurance and new product development to sales/ trade coordination and advertising/ promotions. Running a brand that rings up half a billion dollars in sales each year meant quarterly business meetings with ConAgra's President & SVPs. It was early in my brand development and marketing career, so my role in these meetings was limited- - but as a director, Terry was “front and center.”
Terry's "brand Bible" was always ready for action because he had the discipline to update it daily. As a result, he never had to worry about scrambling for information; he could focus his attention on providing a thoughtful & insightful perspective. He could just be Terry, and as his career attests, that’s an impressive move indeed.
Don't Wait! Prepare for More Effective Boardroom Briefing Meetings Beginning TodayWhat information do you regularly require to do your job effectively? Is it there when you need it most? With just a bit of extra organization, you can have a more effective boardroom briefing as well. Have an exceptional week, and I’ll see you next Tuesday on Speed Dial! ---------- * If you're in brand management, your tabs can include 4/12/52-wk IRI/ Nielsen sales reports (by market, line, SKU, key account), this year's business plan, current forecasts/supporting calcs, media plans, new product timelines/ progress reports, monthly customer service verbatims, key market research reports, the company phone directory, a print-out of your calendar, etc.
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